Why October is turning into as vital as summer season for Alton Towers and Thorpe Park

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Your assist makes all of the distinction. Learn extra Halloween thrill-seekers are remodeling October right into a peak month for theme parks, with Merlin Entertainments revealing the interval now rivals August for profitability.

The proprietor of main sights together with Thorpe Park and Alton Towers states October now accounts for roughly a fifth of its yearly revenue.

Fiona Eastwood, Merlin’s boss, emphasised the rising significance of the autumn season, stating October is "as important" as the height summer season season for the sights big, which additionally operates Chessington World of Adventures and Legoland Windsor.

At Thorpe Park in Surrey, famend for its Fright Nights since 2002, October now generates practically half (46 per cent) of its annual revenue.

The park even noticed October customer numbers surpass August in 2024, welcoming a 3rd extra visitors than within the conventional summer season peak.

Final yr, October contributed nearly a fifth of annual customer numbers and practically 1 / 4 (23 per cent) of revenues on the attraction.

Equally, Alton Towers in Staffordshire advantages considerably from its Scarefest programme. October now contributes 27 per cent of its annual earnings and 16 per cent of complete income.

open picture in gallery

Fright Evening is the last word Halloween occasion for thrill-seekers (Thorpe Park) The park anticipates welcoming greater than 440,000 guests all through this month alone.

Ms Eastwood stated: “From the launch of Fright Nights at Thorpe Park in 2002 with simply two scare mazes, to now delivering Halloween experiences proper throughout our property, we’ve remodeled this event right into a defining second in our buying and selling calendar.

“We’ve turned Halloween into a focus that captures the creativeness throughout generations and is now as important as the height summer season season, and in some instances much more so.”

Outdoors of the UK, the agency’s Heide Park Resort in Germany noticed the best share of Halloween throughout Merlin’s European property final yr.

It comes as Halloween turns into a key occasion within the calendar for Britons, with the UK quickly catching up with the grand-scale celebrations seen in America every year.

<img src="https://static.independent.co.uk/2025/07/24/14/19/alton-towers-rollercoaster.png" srcset="https://static.independent.co.uk/2025/07/24/14/19/alton-towers-rollercoaster.png?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2025/07/24/14/19/alton-towers-rollercoaster.png?quality=75&width=640&auto=webp 640w" loading="lazy" alt="The owner of major attractions including Thorpe Park and Alton Towers states October now accounts for approximately a fifth of its yearly profit" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

The proprietor of main sights together with Thorpe Park and Alton Towers states October now accounts for roughly a fifth of its yearly revenue (Merlin Entertainments) Merlin stated its rides at the hours of darkness stay among the many hottest sights, with visitors citing night-time experiences as a key motive for visiting its theme parks over the Halloween season.

However Ms Eastwood stated its immersive experiences are additionally drawing in guests.

UK sights equivalent to Alton Towers and Thorpe Park are increasing their Halloween programmes this yr to supply extra immersive, age-inclusive experiences which goal to “mix pleasure with seasonal storytelling”.

Halloween experiences for this yr embrace a brand new maze at Thorpe Park and two new sights at Alton Towers – Trick O’ Deal with City and Amigos of the Afterlife.

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