Dyson’s again with a travel-size Supersonic hairdryer

[ad_1] Ten years in the past, Dyson kicked off the hair gadget arms race with its $400 Supersonic hairdryer. Immediately, it’s again with a barely smaller and cheaper travel-size model.

Because the title suggests, the $299.99 Supersonic Journey is supposed for individuals on the go — whether or not that’s a enterprise journey or a jaunt to the fitness center earlier than work. Dyson claims that it’s 32 % smaller, 25 % lighter, and able to becoming in purses and carry-on baggage. It makes use of the identical fundamental tech because the Supersonic, although it now routinely adapts voltage to the nation you’re in. And folk who already invested within the authentic Supersonic don’t have to fret about shopping for new attachments. The brand new hairdryer is backwards appropriate. (In any other case, the assorted attachments are offered individually.)

Technically, this isn’t the primary Supersonic replace. In 2024, Dyson launched the $569.99 Supersonic r, which was aimed toward skilled hairstylists earlier than finally trickling right down to shoppers final 12 months. That hairdryer had a a lot slimmer design to alleviate wrist ache, in addition to RFID attachments that routinely adjusted warmth and airflow.

For the reason that Supersonic arrived on the scene, Dyson has gone all in on hair. That features a number of variations of the viral Airwrap roller, Corrale straightener, and Airstrait wet-to-dry hair straightener. Its numerous hair devices (and their premium worth tags) have loved viral reputation amongst magnificence influencers, spurring an inflow of dupes just like the Shark Flexstyle. (Due to course Dyson isn’t the one vacuum maker that’s found hair devices additionally make the most of airflow.) L’Oréal additionally not too long ago acquired into the hair tech sport with the Colorsonic hair-dye wand, plus its personal AirLight Professional hairdryer and Gentle Straight flat iron.

Oddly sufficient, Dyson’s magnificence journey has since expanded past devices, too. It additionally now makes hair oils, serums, styling lotions, and scalp remedies.